# WACM.in - WhatsApp Business API Platform

WACM.in is India's #1 WhatsApp Business API platform and an official Meta Business Partner. It helps businesses reach 500M+ WhatsApp users with 98% open rates through automated campaigns, AI chatbots, bulk messaging, and omnichannel communication. Headquartered in Ahmedabad, Gujarat, India.

## Overview

- **Name**: WACM.in (WhatsApp Campaign Manager)
- **Parent Company**: CodingMantra
- **Website**: https://wacm.in
- **App URL**: https://app.wacm.in
- **API Docs**: https://wacm.in/docs/api
- **Contact**: wacm@codingmantra.com | +91-7201080909
- **WhatsApp**: https://wa.me/917201080909
- **Status**: Official Meta Business Partner, WhatsApp Business Solution Provider

## Quick Facts

- Official Meta Business Partner for WhatsApp Business API
- One-click embedded signup (Facebook) to connect in 60 seconds
- Keep existing WhatsApp number with parallel mode (zero downtime)
- 98% WhatsApp message open rate vs 20% email
- Businesses automate 70-80% of routine customer inquiries
- Recover 25%+ of abandoned cart sales via WhatsApp
- 70-80% reduction in appointment no-shows
- 100+ languages supported via AI translation
- 38+ node types in visual AI Flow Builder
- 300+ AI models available through OpenRouter integration
- Pricing starts at ₹299/month, scales with business needs

## Core Features

### AI Flow Builder
Visual drag-and-drop tool to build intelligent WhatsApp chatbots without code. 38+ node types across 7 categories (Input, Output, Commerce, Integration, AI, Flow Control, Knowledge). Upload PDFs, DOCX, websites, FAQs to train AI via vector embeddings for semantic search. Integrates with OpenRouter for 300+ AI models (GPT-4, Claude, Llama, etc.). Per-tenant API keys for complete control. Supports payment links, conditional branches, delays, API calls, sub-flows, and error handling.
- URL: https://wacm.in/features/ai-flow-builder

### eCommerce Store (Shop)
Complete storefront inside WhatsApp with product catalog, AI-powered natural language search ("show me red shirts under 1000"), cart & checkout within chat, order management, and payment integration (Razorpay, COD, bank transfer). Native sync with Shopify and WooCommerce via webhooks. Custom ERP integrations via REST API (v1/shop). Real-time inventory tracking with low-stock alerts.
- URL: https://wacm.in/features/shop-ecommerce-storefront

### One-Click API Onboarding (Embedded Signup)
Connect WhatsApp Business API in under 60 seconds via Facebook's embedded signup. Handles authentication, token exchange, WABA discovery (5-layer fallback strategy), phone registration, and webhook subscription automatically. Parallel mode lets you use existing WhatsApp Business number alongside API with zero downtime. No developer needed.
- URL: https://wacm.in/features/embedded-signup-whatsapp-api

### Bulk Messaging & Campaigns
Send targeted campaigns to tens of thousands of contacts simultaneously. Pre-approved WhatsApp templates with dynamic variable substitution (contact name, phone, custom fields, order IDs). Configurable batch sizes, database/Redis-backed queues, real-time tracking (sent/delivered/read/failed), automatic retry for failed messages. Bot campaigns trigger automated replies by keywords. Google Maps visualization for delivery analytics.
- URL: https://wacm.in/features/whatsapp-bulk-messaging

### Audience Segmentation
Unlimited custom segments based on behavior, attributes, purchase history, and engagement. Contact groups, custom fields, behavioral targeting (message engagement, last reply time, subscription status), AI bot status, language preferences. Dynamic lists auto-update when contact data changes. Excel import/export with smart deduplication.
- URL: https://wacm.in/features/whatsapp-audience-segmentation

### AI Chatbot Builder
No-code chatbot creation with quick replies, exact match, contains match, welcome messages, chain replies (multi-step), and AI-powered responses via OpenRouter. Interactive buttons, lists, and reply buttons. Configurable agent handover with trigger keywords ("Talk to a human"). Multi-language support via AI translation.
- URL: https://wacm.in/features/whatsapp-chatbots-automation

### Team Inbox & Collaboration
Shared inbox for unlimited agents on a single WhatsApp number. Chat assignment, private internal notes, real-time sync via Pusher WebSockets, resolved chat tracking, live chat list updates. Performance reports: open conversations, conversation traffic, conversation-by-agent breakdown, response times, message volume, resolution rates.
- URL: https://wacm.in/features/whatsapp-team-inbox

### Analytics Dashboard
Track sent/delivered/read/replied rates, click-through rates, agent response times, conversation volume, credit usage, campaign ROI. Report types: Open Conversations, Conversation Traffic (interactive charts), Conversation by Agent, Campaign Analytics (with Google Maps), Credit Usage. Message lifecycle tracking: Scheduled → Sending → Sent → Delivered → Read. Failed message flagging with error details.
- URL: https://wacm.in/features/whatsapp-analytics-reporting

### Automated Reminders
Appointment reminders, payment reminders, subscription renewals, event notifications, shipping confirmations, multi-step follow-up sequences. Use Flow Builder delay nodes for timed sequences (e.g., 24h before + 1h before appointment). Queue system for large-scale campaigns. 98% open rate vs 20% for email reminders. 70-80% reduction in no-shows.
- URL: https://wacm.in/features/automated-whatsapp-reminders

### Web Widget
Customizable WhatsApp chat widget for websites. Click-to-chat, custom design (colors, size, position), pre-filled welcome message, mobile optimized. Single script tag installation (asynchronous loading, no page speed impact). Compatible with WordPress, Shopify, Wix, Squarespace, custom websites. Free with all plans.
- URL: https://wacm.in/features/whatsapp-chat-widget-for-website

### eCommerce Integrations (Shopify & WooCommerce)
Abandoned cart recovery (25%+ recovered sales), automated order confirmations, shipping updates with tracking links, post-delivery review requests, reorder reminders. Real-time product and order sync via webhooks. WhatsApp Catalog integration for native in-app product browsing. Custom ERP sync via REST API.
- URL: https://wacm.in/features/whatsapp-ecommerce-integrations

### Omnichannel Integrations
Twilio SMS (fallback when WhatsApp unavailable), email platform sync, CRM integration, webhooks for custom endpoints, OneSignal web push notifications. Cross-channel customer journeys (email → WhatsApp → SMS). Contact synchronization across platforms. Fallback messaging ensures critical messages always reach customers.
- URL: https://wacm.in/features/omnichannel-integrations-sms-email

### Commerce & Payment Lifecycle
Razorpay payment links generated from AI flows and sent via WhatsApp. 7 event-driven trigger nodes: Payment Received, Payment Failed, Subscription Activated, Subscription Renewed, Subscription Cancelled, Subscription Expired, Refund Processed. HMAC-SHA256 webhook verification, encrypted API keys, deduplication, retry logic. 30+ data points per payment event. Auto contact creation for new payers. Full subscription lifecycle tracking.
- URL: https://wacm.in/features/commerce-payment-lifecycle

### Green Tick Verification
Official WhatsApp verified badge application support as Meta Business Partner. Requirements: Two-factor authentication, brand notability, WhatsApp Business API, verified Facebook Business Manager. Services: Application review, notability guidance, submission assistance, follow-up support. 2-4 week Meta review process. Verified accounts see higher open and response rates.
- URL: https://wacm.in/features/whatsapp-green-tick-verification

### Developer API & Webhooks
Full REST API (v1) for contacts, messages, templates, groups, campaigns, conversations, products, categories, orders, AI search, ERP sync. Bearer token authentication via Sanctum personal access tokens. Rate limits: Starter (60/min, 10K/day), Professional (300/min, 100K/day), Enterprise (1000/min, unlimited). Real-time webhooks for incoming messages, delivery updates, status changes, payment events. Complete documentation at /docs/api.
- URL: https://wacm.in/features/whatsapp-api-for-developers
- API Docs: https://wacm.in/docs/api

### Voice Calls
Make and receive voice calls through WhatsApp Business API. Direct calling from business number, call logging (duration, status, timestamp, notes), escalation triggers from AI flows, call history with search/filter, missed call alerts. Use cases: support escalations, sales consultations, appointment confirmations, feedback collection.
- URL: https://wacm.in/features/whatsapp-voice-calls

### Customer Journey Tracking
Kanban-style sales pipeline visualization with customizable stages (New Lead → Engaged → Qualified → Proposal → Customer → Loyal → Advocate). Automated stage transitions with triggers and campaigns. Drag-and-drop contact management. Conversion rate tracking between stages. Custom stages matching unique sales processes.
- URL: https://wacm.in/features/customer-journey-tracking

### AI Chat Translation
Real-time bidirectional message translation in 100+ languages (Hindi, Tamil, Bengali, Marathi, Gujarati, etc.). Auto language detection, agent display language preference, contact language preference storage. Original message preservation alongside translation. AI chat summaries, style analysis, Q&A about conversations, sentiment analysis.
- URL: https://wacm.in/features/chat-translation-ai

### Credits & Billing Dashboard
Transparent credit-based pricing. 1 credit per outbound message, variable credits for AI flows, credits per campaign message, credits by call duration. Complete transaction logs (action, amount, timestamp). Progress bars, usage tracking, credit expiration monitoring. Subscription history with plan switches. Stripe and Razorpay payment records. No hidden fees.
- URL: https://wacm.in/features/credits-billing-transactions

### Import/Export Contacts
Excel (.xlsx) and CSV (.csv) import wizard with column mapping, custom fields, intelligent deduplication by phone number, preview & validate, batch processing for large files. Export options: full export, filtered by groups/segments, custom fields included, Excel or CSV format, optional message history.
- URL: https://wacm.in/features/import-export-contacts

### Knowledge Base & AI Training
Train AI chatbots with business content. Supported formats: PDF, DOCX, TXT, website URLs, FAQ entries. Vector embedding process: upload → chunk → embed → index → retrieve. Semantic search understands intent, not just keywords. Add/edit/remove content anytime. Immediate reflection in AI responses.
- URL: https://wacm.in/features/knowledge-base-builder

## Pricing

Two-part pricing structure:
1. **WACM Platform Fee** — Plan price covers software: team inbox, AI automation, campaigns, integrations, support tools.
2. **Meta Conversation Fees** — WhatsApp charges per-conversation fees (marketing, utility, authentication, service). Billed directly by Meta based on actual usage.

Plans start at ₹299/month. Transparent pricing, no setup fees, no hidden charges. Upgrade anytime. Monthly and annual billing available. Credits included per plan tier.
- Pricing page: https://wacm.in/pricing
- Meta pricing reference: https://business.whatsapp.com/products/platform-pricing

## Integrations

- **Payment**: Razorpay (payment links, subscription lifecycle), Stripe (subscription billing)
- **eCommerce**: Shopify (product sync, order webhooks, abandoned cart), WooCommerce (product sync, order status)
- **Communication**: Twilio (SMS fallback), OneSignal (web push), Email platforms (contact sync)
- **AI**: OpenRouter (300+ models including GPT-4, Claude, Llama)
- **Custom**: REST API, webhooks, HMAC-SHA256 verified webhook processing

## Technical Details

- **Multi-tenant architecture** with company-level data isolation
- **Real-time updates** via Pusher WebSockets
- **Queue system**: Database or Redis-backed async processing
- **Vector embeddings** for semantic AI search
- **HMAC-SHA256** webhook signature verification
- **Encrypted secrets** (API keys stored encrypted at rest)
- **Deduplication** logic prevents duplicate webhook processing
- **Sanctum** bearer token authentication for API
- **Pusher** real-time event broadcasting for team inbox

## Target Use Cases

- D2C brands and e-commerce businesses
- Local businesses reaching customers via WhatsApp
- Restaurants (food orders, reservations)
- Healthcare (appointments, reminders, teleconsultations)
- Education (course updates, enrollment, reminders)
- Real estate (lead qualification, property inquiries)
- Financial services (payment reminders, subscription renewals)
- Service providers (booking management, follow-ups)
- SaaS companies (onboarding, support, engagement)
- Agencies managing multiple client WhatsApp accounts

## Contact & Support

- **Email**: wacm@codingmantra.com
- **Phone/WhatsApp**: +91-7201080909
- **Website**: https://wacm.in
- **App**: https://app.wacm.in
- **Contact Form**: https://wacm.in/contact
- **Documentation**: https://wacm.in/docs
- **Features**: https://wacm.in/features
- **Pricing**: https://wacm.in/pricing
- **Blog**: https://wacm.in/blog

### Office Locations
- **Ahmedabad**: A 315, Celebration City Center, South Bopal, Bopal, Ahmedabad, Gujarat 380058 (India)

### Social
- Facebook: https://www.facebook.com/CodingMantra.IN
- LinkedIn: https://www.linkedin.com/company/codingmantra
- Instagram: https://www.instagram.com/codingmantra_com
- Twitter: https://twitter.com/CodingMantra

## Key Differentiators

- Official Meta Business Partner (not a reseller)
- One-click setup in 60 seconds, keep existing number
- Visual AI Flow Builder with 38+ node types (no coding)
- Native eCommerce store inside WhatsApp with AI search
- Complete payment lifecycle management in flows
- 100+ language translation with AI summaries
- Voice calls through WhatsApp Business API
- Kanban-style customer journey tracking
- Transparent credit-based billing, no hidden fees
- 20+ features and growing