Advanced Audience Segmentation

The Right Message to the Right Person, Every Time

Generic messaging blasts don't work. WACM.in allows you to slice and dice your audience into precise segments based on an unlimited number of custom attributes, purchase history, and engagement behavior. Create dynamic lists that automatically update as your customer data changes.

Targeting customers in Mumbai who purchased a specific product in the last 30 days? Easy. Sending a special offer to your most loyal VIPs? Done. This level of precision ensures your messages are always relevant, leading to higher conversion rates and stronger customer relationships.

Segmentation Options:

• Contact Groups: Organize contacts into groups for targeted messaging.
• Custom Fields: Store unlimited custom data points per contact.
• Behavioral Segments: Segment by message engagement, last reply time, subscription status.
• Purchase History: Target based on past orders, cart value, product categories.
• AI Bot Status: Segment by whether AI bot is enabled or disabled for each contact.
• Language Preferences: Target contacts by their preferred language.

Dynamic Lists:

Segments update automatically based on real-time data changes. When a contact's attributes change, they are automatically added or removed from relevant segments without manual intervention.

Key Benefits:

• Precision Targeting: Create unlimited segments with custom rules.
• Dynamic Lists: Audiences update automatically based on real-time data.
• Higher ROI: Increased relevance leads to better engagement and more conversions.
• Excel Import/Export: Bulk upload and download contacts with custom field mapping.