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Product features

WhatsApp tools for every customer conversation.

Explore the team inbox, campaigns, automation, commerce, and reporting tools you can bring together in WACM. Choose a feature to see how it works.

Illustration of messaging connected to automation, team inbox, commerce, and reporting tools

Keep enquiries, owners, follow-ups, notes and lead history together, with reviewed WhatsApp automation.

Illustration of a customer journey and sales pipeline

Build complex AI-powered conversation flows with 38+ node types and vector embeddings.

Connected conversation-flow nodes branching from AI assistance to a human response

Sell directly through WhatsApp with AI product search, catalog, and checkout.

Phone storefront with product cards, basket, search, and checkout

Connect in 60 seconds via Facebook's embedded signup - no developer needed, keep your existing number.

Business owner connecting a phone number through secure guided signup

Send targeted campaigns to opted-in customers with delivery tracking and real-time analytics.

Targeted message moving from a phone to opted-in customer groups

Create WhatsApp templates in Excel, move them between accounts with JSON, and preview, rename and select exactly what to import.

Excel template rows and a JSON file connected to message previews with media, variables and buttons on a phone

Create hyper-targeted campaigns with unlimited custom segments based on behavior and attributes.

Customer profiles organized into relevant audience groups

Build intelligent chatbots with our drag-and-drop builder. Automate 80% of customer interactions.

Chatbot helping a phone conversation before human handoff

Manage all customer conversations from one shared inbox with unlimited team members.

Team collaborating around a shared customer conversation inbox

Track every metric that matters - delivery rates, engagement, ROI, and agent performance.

Messaging phone beside charts and a reporting dashboard

Reduce no-shows by 80% with smart appointment, payment, and event reminders.

Calendar appointment connected to a phone reminder

Convert website visitors into WhatsApp leads with a customizable click-to-chat widget.

Website chat widget opening a conversation with a visitor

Recover 25%+ abandoned carts and automate order updates with Shopify & WooCommerce.

Storefront and inventory syncing with an order conversation

Connect Twilio, email platforms, and CRMs for unified multi-channel campaigns.

Chat, email, and SMS streams joining one customer timeline

Generate payment links via AI flows, automate subscription billing, and track every transaction.

Secure payment link and transaction cycle in a customer chat

Create multi-screen forms inside WhatsApp with text fields, choices and date pickers. Build, preview and publish Flows from your WACM workspace.

Phone displaying an interactive form with text fields, dropdown, choices and date picker, beside connected form screens and a completion card

Verify customer phone numbers and email addresses with configurable one-time codes, request tracking and guided WhatsApp verification.

Phone with six verification code fields connected to WhatsApp chat and email envelope tiles, with a shield and expiry clock

Get the official WhatsApp verified badge with our expert guidance and support.

Business profile with identity document and verification badge

Full REST API access with webhooks for custom integrations and workflows.

Developer laptop and webhook nodes connected to a chat phone

Make and receive voice calls directly through WhatsApp Business API.

Business voice call on a phone with waveform and agent headset

Visualize and automate your sales pipeline with Kanban-style journey stages.

Customer cards moving through Kanban journey stages

Break language barriers with real-time AI-powered chat translation.

Two language conversations connected through AI translation

Transparent credit-based pricing with detailed transaction logs and usage tracking.

Billing dashboard with credit tokens and transaction ledger

Easily migrate contacts with Excel import/export and custom field support.

Spreadsheet and contact cards moving into a secure contact hub

Train AI chatbots with your documents, FAQs, and website content for accurate responses.

Documents and FAQs informing an AI-assisted customer reply