Campaigns

Reach thousands of customers with targeted WhatsApp campaigns. Use templates, track delivery, and analyze performance.

Overview

Campaigns allow you to send bulk messages to your contacts using approved WhatsApp templates. Perfect for promotions, announcements, and automated bot replies.

Bulk Send

Send to all contacts or specific groups

Templates

Use approved templates with dynamic variables

Analytics

Track sent, delivered, and read metrics

Creating a Campaign

Select Template

Choose an approved WhatsApp template for your campaign.

Configure Variables

Map template variables to contact data (name, phone, custom fields).

Set Audience

Target all contacts, a specific group, or individual contacts.

Send & Monitor

Launch campaign and track real-time delivery metrics.

Variable Replacement

Campaigns support dynamic variable replacement in templates:

Variable Mapping

Parameter	Type	Required	Description
-1	system	Optional	Replaced with contact name
0	system	Optional	Replaced with contact phone number
-2	static	Optional	Replaced with static value from variables array
-3	runtime	Optional	Replaced with contact runtime extra value (e.g., order.id)
{field_id}	custom	Optional	Replaced with custom field value

API Usage

Create Campaign

curl -X POST "https://api.wacm.in/api/v1/campaigns/send" \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Summer Sale 2025",
    "template_id": 1,
    "group_id": null,
    "variables": {
      "1": "Summer Sale",
      "2": "50% OFF"
    }
  }'

API Endpoints

GET/campaigns - List all campaigns

POST/campaigns/send - Create and send campaign

Campaign Analytics

Track campaign performance with these metrics:

Metric	Description
send_to	Total contacts targeted
sended_to	Successfully sent count
delivered_to	Delivered count
read_by	Read count

Retry Failed Messages

If some messages fail to send, you can retry them:

Retry Request

curl -X POST "https://api.wacm.in/campaigns/{id}/retry"

Note

Failed messages do not refund credits. Retrying will deduct credits again for each resend attempt.

Bot Campaigns

Campaigns can also function as automated bot replies. Set is_bot=true and define trigger keywords to auto-reply when contacts message you.

Bot Campaign Example

{
  "name": "Support Auto-Reply",
  "template_id": 5,
  "is_bot": true,
  "is_bot_active": true,
  "trigger": "help,support,issue",
  "bot_type": 3
}

// bot_type: 2 = exact match, 3 = contains

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