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Business solutions

Build better customer conversations on WhatsApp.

Choose the workflow that matches your team's goal, then explore the product capabilities and implementation guidance behind it.

For marketing teams

WhatsApp Marketing Software

Give your marketing team one workspace for campaign audiences, approved message templates, campaign delivery reporting, and follow-up workflows.

  • Create audience groups around customer data and campaign goals.
  • Use approved WhatsApp templates and personalize supported variables.
  • Review sent, delivered, and read activity to improve the next campaign.
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For sales teams

WhatsApp Sales Software

Help sales teams capture incoming interest, keep conversation ownership clear, automate routine follow-ups, and connect buying conversations to catalog and payment workflows.

  • Keep leads, conversations, and sales context in one shared workspace.
  • Use reminders and workflows to make follow-up timing more consistent.
  • Guide buyers from product discovery to payment without losing the conversation.
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For support teams

WhatsApp Customer Support Software

Bring support conversations into a shared inbox, route routine questions through tested automations, and give agents the context they need to resolve customer requests.

  • Provide a shared view of incoming conversations for your support team.
  • Use knowledge resources and automation flows for repeatable questions.
  • Support conversations across languages with available translation tools.
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For operations teams

WhatsApp Automation Software

Design workflows for customer replies, reminders, qualification, routing, and post-purchase updates—while retaining a clear path to a human team member when needed.

  • Create visual workflows for repeatable customer interactions.
  • Use customer data and defined rules to guide the next step.
  • Test each workflow before publishing it to customer conversations.
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For HR & talent teams

WhatsApp HR & Recruiting Software

Help your talent acquisition and HR teams automate initial candidate screening, schedule interviews instantly, and broadcast urgent internal updates via WhatsApp.

  • Reduce time-to-hire by automating initial candidate screening workflows.
  • Eliminate interview no-shows with automated calendar reminders.
  • Keep employees engaged with secure, instant internal broadcasts.
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For engineering teams

WhatsApp API for Developers

Give your engineering team the tools they need to build custom WhatsApp integrations, trigger transactional messages programmatically, and listen to real-time webhooks.

  • Integrate WhatsApp messaging directly into your custom SaaS or internal CRM.
  • Trigger high-volume, programmatic transactional alerts reliably.
  • Process incoming messages and delivery receipts in real-time via webhooks.
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For revenue & growth teams

WhatsApp Commerce & Payments Software

Help your revenue team capture sales instantly. Display digital catalogs, enable cart building, and securely collect payments without the customer ever leaving WhatsApp.

  • Display rich product catalogs directly within the WhatsApp interface.
  • Allow customers to browse items, select variants, and add to a native cart.
  • Collect secure payments via native integrations or payment links.
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