Omnichannel Integrations
Connect Twilio, email platforms, and CRMs for unified multi-channel campaigns.
A Hub for All Your Communications
WhatsApp is powerful, but a true omnichannel strategy is even better. WACM.in integrates with platforms like Twilio, allowing you to incorporate SMS into your automated flows as a fallback or for different types of alerts.
Furthermore, connect with your favorite email marketing platforms to sync contacts and coordinate campaigns across channels. Send a detailed newsletter via email and follow up with a time-sensitive offer on WhatsApp for maximum impact. This creates a unified and powerful marketing ecosystem.
Integration Options:
- SMS (Twilio): Fallback messaging when WhatsApp is unavailable.
- Email Platforms: Sync contacts and coordinate cross-channel campaigns.
- CRM Systems: Push WhatsApp conversation data to your CRM.
- Webhooks: Send data to any custom endpoint for proprietary integrations.
- OneSignal: Web push notifications for multi-channel engagement.
Cross-Channel Strategies:
Build customer journeys that span multiple channels. Start with an email, follow up with WhatsApp, and use SMS as a last resort for urgent communications. Track engagement across all channels from a single dashboard.
Key Benefits:
- Omnichannel Campaigns: Combine WhatsApp, SMS, and email for maximum reach.
- Contact Sync: Keep your audiences synchronized across platforms.
- Unified Strategy: Create cohesive customer journeys that span multiple channels.
- Fallback Messaging: Never miss a critical message with SMS backup.
Get started with Omnichannel Integrations
- Confirm access. Make sure your WACM plan and team role include this capability.
- Configure the workflow. Open the relevant WACM workspace, add the required business data, and set the rules or audience for your use case.
- Test before launch. Run a controlled test with a real contact or order, review the result, then publish your workflow.
Frequently asked questions
What platforms can I integrate with?
Integrate with Twilio (SMS), email marketing platforms, CRM systems, OneSignal (web push), and any custom endpoint via webhooks.
How does SMS fallback work?
If a WhatsApp message fails to deliver, automatically send the message via SMS as a backup. This ensures critical messages always reach the customer.
Can I coordinate campaigns across channels?
Yes. Send a newsletter via email and follow up with a time-sensitive offer on WhatsApp. Track engagement across all channels from a single dashboard.
Does contact sync work in both directions?
Yes. Contacts and their attributes are synchronized between platforms. Changes in one system are reflected in the other.
Need help setting this up?
Our team can help you plan the right WACM workflow.