WACM subscription
Your selected plan determines the included product access, limits, and platform credits where applicable. Live plan details are shown on the pricing page.
Clear pricing for your actual workflow
Budget your WhatsApp program around how you actually communicate.
Your total cost depends on your WACM plan, current WhatsApp message rates, recipient markets, message category, usage, credits, taxes, and any optional services. This guide explains what to check.
View live WACM plansWhatsApp message charges
Meta pricing can vary by message category, destination/market, rate-card changes, and other policy-driven rules.
Your operating costs
Budget for taxes, optional implementation work, team capacity, integrations, and the communication volume your business expects.
Get a clear estimate in four steps
- 01Choose the WACM plan that supports your team, features, and expected volume.
- 02Share the messages you expect to send by customer market and business purpose.
- 03We’ll review the current Meta rate card and how plan credits apply to your intended usage.
- 04Receive a clear estimate covering applicable taxes and any agreed setup, support, or integration scope.
Get an estimate built for your business
Message volume, customer markets, and workflow needs differ from one business to the next. Bring your expected sending pattern to a short WACM demo, and we’ll help you understand the plan and pricing factors that apply to it.
Book a 15-minute pricing discussionQuestions to ask before you buy
- Which plan limits apply to my team, API usage, campaigns, storage, and automation?
- Which message categories will our workflows use?
- How are platform credits applied and when do they expire, if applicable?
- Are taxes included or additional?
- What happens if we exceed a plan or fair-use limit?
- What cancellation, downgrade, or refund terms apply?
Meta's rate cards are the source of truth for current WhatsApp platform message pricing. Rates and rules can change; review them before relying on any estimate.