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Bulk Template Creation & Import/Export

Create WhatsApp templates in Excel, move them between accounts with JSON, and preview, rename and select exactly what to import.

Excel template rows and a JSON file connected to message previews with media, variables and buttons on a phone

Create WhatsApp Message Templates in Bulk

Prepare a whole set of WhatsApp message templates without rebuilding each one from scratch. WACM lets your team create templates in an Excel workbook, import existing templates from JSON, and export reusable template definitions for another WACM account. Keep order updates, appointment reminders and campaign messages organized as your business grows.

Every import starts with a preview. Review message content with sample values, choose the templates you need, and optionally rename individual templates or add a suffix to a selected group. Nothing is submitted for approval until you choose to import your selection.

Excel Bulk Creation and JSON Import

Download the Excel sample and add one template per row. Enter the template name, category, language, body, variable samples, text header, footer and buttons. Advanced component JSON lets you define more complex templates, including media headers and authentication configurations. You can also upload a single template JSON object or a bundle exported from WACM.

  • Bulk creation from Excel: Prepare up to 200 templates in one XLSX workbook using the supplied column format.
  • Single and bulk JSON import: Reuse one message template or bring in a complete collection.
  • Preview before importing: Read the message with sample values and check its header, footer and buttons.
  • Optional renaming: Give a template a new name or add a shared suffix to selected templates.

Export Templates and Reuse Them Across Accounts

Download a single template as JSON, export selected templates as JSON or Excel, or export an account's template collection as JSON. Each transfer supports up to 200 templates. JSON preserves the nested component structure, including dynamic variables, sample values, headers, footers and button configuration.

This is useful when setting up a separate brand account, standardizing message templates across branches, or giving a new team a reusable starting point. Exports contain template definitions; account credentials, campaign history, analytics and approval status are not transferred.

Media Headers with a Guided Upload Experience

Image, video and PDF headers are part of the template configuration. In the destination account, add the media file through a dedicated upload panel. See accepted file types and size limits, drag and drop a file, follow upload progress, and preview the selected media. Retry a failed upload or replace and remove a file before importing.

The review screen highlights templates that still need media and lets you filter them. Required-media templates become selectable after their upload completes. Media files are uploaded separately rather than embedded in the JSON or Excel export. Flow buttons also require a published Meta WhatsApp Flow in the destination account.

A Review Process Your Team Can Follow

  1. Choose your file: Upload a JSON export or the completed Excel sample. Import files can contain up to 200 templates and be up to 5 MB.
  2. Review and customize: Check names, categories, languages, variables and buttons. Attach required media and choose destination Flows.
  3. Select your templates: Import only the rows you need. Existing name-and-language combinations are protected from overwriting.
  4. Submit and track results: Submit selected templates for Meta approval, review each result, and download a results report. You can also save unsubmitted selections as JSON.

Imports are processed one template at a time. Stop after the current request if you need to pause the remaining submissions. Imported templates need approval in the destination account; an approval from the source account does not carry over.

Build a Reusable Template Workflow

Start with the WhatsApp template examples, prepare your Excel workbook, and review the import with your team. Once templates are approved, use them in WhatsApp campaigns and automated reminders. Read the template import and export guide for the setup steps.

Ready to Use This Feature?

Our experts are here to show you how Bulk Template Creation & Import/Export can transform your business communication.

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Frequently Asked Questions

Can I create WhatsApp message templates in bulk from Excel?
Yes. Download WACM's Excel sample, add one template per row, and upload the XLSX workbook. You can preview, edit and select up to 200 templates before submitting them for Meta approval.
Can I move templates between different WACM accounts?
Yes. Export a single template or selected templates as JSON, then import that file in the destination WACM account. Review and optionally rename templates before submission. Approval status, account credentials and campaign data are not transferred.
Are dynamic variables, sample values and buttons included in the export?
Yes. JSON preserves the full template component structure, including dynamic variables, sample values, headers, footers and button configuration. Excel includes easy editing columns and an advanced components_json column for complex templates.
How do image, video and PDF template headers work during import?
The export includes the media header configuration and available media reference, rather than the actual media file. Upload the file again in the destination account. The import screen shows file requirements, progress and a preview, with controls to retry, replace or remove it.
Can I rename templates and choose only some rows to import?
Yes. Preview the file first, select individual templates or ready templates, and optionally rename each template or add a suffix to a selected group. Existing template name-and-language combinations cannot be overwritten.
Does importing an approved template transfer its approval?
No. Imported templates are submitted for Meta approval in the destination account. The original account's approval does not transfer, and importing a template does not guarantee approval.
What are the import limits and how do I review the results?
A JSON or Excel import file can contain up to 200 templates and be up to 5 MB. Media files are uploaded separately with their own displayed limits. Submissions run one at a time with individual results, and you can download a results report or save unsubmitted reviewed templates as JSON.