Practical examples. Clear next steps.

The right WhatsApp message for the customer moment.

Explore 99 message examples across 24 industries, from order updates to campaign follow-ups. Find a starting point, preview sample values, and adapt the message to your business.

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Illustrative examples, not pre-approved templates. Meta determines final category and approval.

Start with the message’s purpose

Marketing

Offers, product announcements, invitations, and re-engagement. Keep consent, relevance, and opt-out handling central.

Utility

Specific updates about an existing order, account, booking, or requested service. Keep promotional content out.

Authentication

Verification codes for a user-requested action. Use Meta’s dedicated authentication format and supported OTP button.

Find your next message

Filter by message type or industry. Copy the draft with its variables, then customize it before use.

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Message type

Industry

99 of 99 examples

Categories are suggested starting points. “Service reply” means a reply in an open customer-service window, not a template category. Looking for OTP authentication?

MarketingGeneral

New collection announcement

Hi {{1}}, discover our new {{2}} collection. Browse the range: {{3}}. Reply STOP to opt out.

Send only to customers who opted in to relevant promotions.

Preview with fictional sample values

Hi Asha, discover our new festive collection. Browse the range: https://example.com/collection. Reply STOP to opt out.

{{1}} → Asha
{{2}} → festive
{{3}} → https://example.com/collection

MarketingGeneral

Abandoned checkout reminder

Hi {{1}}, still interested in {{2}}? Return to your checkout: {{3}}. Reply STOP to opt out.

Treat checkout recovery as marketing; an unfinished purchase is not an order update.

Preview with fictional sample values

Hi Asha, still interested in your selected items? Return to your checkout: https://example.com/cart. Reply STOP to opt out.

{{1}} → Asha
{{2}} → your selected items
{{3}} → https://example.com/cart

MarketingGeneral

Back-in-stock alert

Hi {{1}}, {{2}} is back in stock. View availability: {{3}}. Reply STOP to opt out.

Use for customers who agreed to receive product availability alerts.

Preview with fictional sample values

Hi Asha, the canvas backpack is back in stock. View availability: https://example.com/product. Reply STOP to opt out.

{{1}} → Asha
{{2}} → the canvas backpack
{{3}} → https://example.com/product

MarketingGeneral

Seasonal offer

Hi {{1}}, save {{2}} on selected {{3}} until {{4}}. View offer terms: {{5}}. Reply STOP to opt out.

Use a real offer, an accurate end date, and clear terms.

Preview with fictional sample values

Hi Asha, save 10% on selected accessories until 15 November. View offer terms: https://example.com/offer. Reply STOP to opt out.

{{1}} → Asha
{{2}} → 10%
{{3}} → accessories
{{4}} → 15 November
{{5}} → https://example.com/offer

MarketingGeneral

Loyalty reward invitation

Hi {{1}}, your {{2}} member offer is available until {{3}}. Explore the details: {{4}}. Reply STOP to opt out.

Promotional rewards belong in marketing, even for existing customers.

Preview with fictional sample values

Hi Asha, your loyalty member offer is available until 15 November. Explore the details: https://example.com/rewards. Reply STOP to opt out.

{{1}} → Asha
{{2}} → loyalty
{{3}} → 15 November
{{4}} → https://example.com/rewards

MarketingGeneral

Webinar invitation

Hi {{1}}, join our session on {{2}} on {{3}}. See the agenda and register: {{4}}. Reply STOP to opt out.

An invitation to register is promotional; distinguish it from a confirmed registration update.

Preview with fictional sample values

Hi Asha, join our session on customer support workflows on 18 November. See the agenda and register: https://example.com/event. Reply STOP to opt out.

{{1}} → Asha
{{2}} → customer support workflows
{{3}} → 18 November
{{4}} → https://example.com/event

MarketingGeneral

Subscription upgrade offer

Hi {{1}}, exploring more capacity for {{2}}? Compare available upgrades: {{3}}. Reply STOP to opt out.

Upgrade and upsell messages are promotional, not subscription service notices.

Preview with fictional sample values

Hi Asha, exploring more capacity for your team? Compare available upgrades: https://example.com/plans. Reply STOP to opt out.

{{1}} → Asha
{{2}} → your team
{{3}} → https://example.com/plans

UtilityGeneral

Order confirmation

Hi {{1}}, we received order {{2}} placed on {{3}}. View your order details: {{4}}.

Send after an actual order; keep offers and recommendations out of the message.

Preview with fictional sample values

Hi Asha, we received order ORD-1042 placed on 12 November. View your order details: https://example.com/orders/1042.

{{1}} → Asha
{{2}} → ORD-1042
{{3}} → 12 November
{{4}} → https://example.com/orders/1042

UtilityGeneral

Shipment dispatched

Hi {{1}}, order {{2}} has been dispatched with {{3}}. Track your shipment: {{4}}.

Use a verified dispatch event and a tracking link for that customer.

Preview with fictional sample values

Hi Asha, order ORD-1042 has been dispatched with your delivery carrier. Track your shipment: https://example.com/tracking/1042.

{{1}} → Asha
{{2}} → ORD-1042
{{3}} → your delivery carrier
{{4}} → https://example.com/tracking/1042

UtilityGeneral

Delivery delayed

Hi {{1}}, delivery of order {{2}} is delayed. The updated estimated delivery date is {{3}}. View updates: {{4}}.

Only give a delivery estimate supported by your fulfilment system.

Preview with fictional sample values

Hi Asha, delivery of order ORD-1042 is delayed. The updated estimated delivery date is 16 November. View updates: https://example.com/orders/1042.

{{1}} → Asha
{{2}} → ORD-1042
{{3}} → 16 November
{{4}} → https://example.com/orders/1042

UtilityGeneral

Refund processed

Hi {{1}}, a refund of {{2}} for order {{3}} was processed on {{4}}. View details: {{5}}.

Trigger only after a confirmed refund; do not promise an unsupported bank settlement time.

Preview with fictional sample values

Hi Asha, a refund of INR 799 for order ORD-1042 was processed on 14 November. View details: https://example.com/refunds/1042.

{{1}} → Asha
{{2}} → INR 799
{{3}} → ORD-1042
{{4}} → 14 November
{{5}} → https://example.com/refunds/1042

UtilityGeneral

Invoice due reminder

Hi {{1}}, invoice {{2}} for {{3}} is due on {{4}}. View your invoice: {{5}}.

Use for an existing invoice or agreed payment, not an invitation to make a new purchase.

Preview with fictional sample values

Hi Asha, invoice INV-205 for INR 1499 is due on 20 November. View your invoice: https://example.com/invoices/205.

{{1}} → Asha
{{2}} → INV-205
{{3}} → INR 1499
{{4}} → 20 November
{{5}} → https://example.com/invoices/205

UtilityGeneral

Payment receipt

Hi {{1}}, we received {{2}} for invoice {{3}} on {{4}}. View your receipt: {{5}}.

Send after payment confirmation and omit payment-card or bank credentials.

Preview with fictional sample values

Hi Asha, we received INR 1499 for invoice INV-205 on 19 November. View your receipt: https://example.com/receipts/205.

{{1}} → Asha
{{2}} → INR 1499
{{3}} → INV-205
{{4}} → 19 November
{{5}} → https://example.com/receipts/205

UtilityGeneral

Appointment confirmation

Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}. Manage your booking: {{5}}.

Use for a requested appointment and include a clear timezone.

Preview with fictional sample values

Hi Asha, your appointment with our service team is confirmed for 18 November at 10:30 AM IST. Manage your booking: https://example.com/bookings/15.

{{1}} → Asha
{{2}} → our service team
{{3}} → 18 November
{{4}} → 10:30 AM IST
{{5}} → https://example.com/bookings/15

UtilityGeneral

Appointment rescheduled

Hi {{1}}, appointment {{2}} has moved to {{3}} at {{4}}. Review the updated booking: {{5}}.

Send only when the booking has actually changed.

Preview with fictional sample values

Hi Asha, appointment APT-15 has moved to 19 November at 11:00 AM IST. Review the updated booking: https://example.com/bookings/15.

{{1}} → Asha
{{2}} → APT-15
{{3}} → 19 November
{{4}} → 11:00 AM IST
{{5}} → https://example.com/bookings/15

UtilityGeneral

Event registration confirmation

Hi {{1}}, your registration for {{2}} on {{3}} is confirmed. Access event details: {{4}}.

Use after the recipient registers, without unrelated event promotions.

Preview with fictional sample values

Hi Asha, your registration for the support workshop on 18 November is confirmed. Access event details: https://example.com/registrations/23.

{{1}} → Asha
{{2}} → the support workshop
{{3}} → 18 November
{{4}} → https://example.com/registrations/23

UtilityGeneral

Subscription renewal notice

Hi {{1}}, your current {{2}} subscription is scheduled to renew on {{3}} for {{4}}. Review billing details: {{5}}.

Use for an existing subscription with accurate agreed renewal terms; exclude upgrades.

Preview with fictional sample values

Hi Asha, your current Business subscription is scheduled to renew on 1 December for INR 999. Review billing details: https://example.com/billing.

{{1}} → Asha
{{2}} → Business
{{3}} → 1 December
{{4}} → INR 999
{{5}} → https://example.com/billing

UtilityGeneral

Subscription payment failed

Hi {{1}}, payment for your {{2}} subscription on {{3}} was unsuccessful. Review your billing settings: {{4}}.

Send after a confirmed failure. Direct the customer to a secure account page.

Preview with fictional sample values

Hi Asha, payment for your Business subscription on 1 December was unsuccessful. Review your billing settings: https://example.com/billing.

{{1}} → Asha
{{2}} → Business
{{3}} → 1 December
{{4}} → https://example.com/billing

UtilityGeneral

Cancellation confirmation

Hi {{1}}, your cancellation request for {{2}} is confirmed. Access ends on {{3}}. View account details: {{4}}.

Reflect the actual cancellation and access policy; omit win-back offers.

Preview with fictional sample values

Hi Asha, your cancellation request for Business subscription is confirmed. Access ends on 31 December. View account details: https://example.com/account.

{{1}} → Asha
{{2}} → Business subscription
{{3}} → 31 December
{{4}} → https://example.com/account

UtilityGeneral

Support ticket update

Hi {{1}}, there is an update to your support request {{2}}: {{3}}. View the request: {{4}}.

Tie this update to a specific existing customer request.

Preview with fictional sample values

Hi Asha, there is an update to your support request TKT-42: your replacement is being prepared. View the request: https://example.com/support/42.

{{1}} → Asha
{{2}} → TKT-42
{{3}} → your replacement is being prepared
{{4}} → https://example.com/support/42

Service replyGeneral

Human handoff acknowledgement

Thanks, {{1}}. Your message about {{2}} is with our support team. We will reply during {{3}}.

Example reply inside an open customer-service window; this is not a fourth template category.

Preview with fictional sample values

Thanks, Asha. Your message about your order is with our support team. We will reply during our published support hours.

{{1}} → Asha
{{2}} → your order
{{3}} → our published support hours

Service replyGeneral

Issue resolution check

Hi {{1}}, did the steps we shared resolve {{2}}? Reply here if you still need help.

Use within an open customer-service window. Outside it, review whether an approved template is required.

Preview with fictional sample values

Hi Asha, did the steps we shared resolve your login issue? Reply here if you still need help.

{{1}} → Asha
{{2}} → your login issue

UtilityGeneral

Upcoming appointment reminder

Hi {{1}}, this is a friendly reminder for your upcoming reservation for {{2}} on {{3}} (Ref: {{4}}). Please arrive 5 minutes early. View booking details: {{5}}

WACM Reminders utility template. Map {{1}} to Contact Name, {{2}} to Source Name, {{3}} to Start Date & Time, and {{4}} to External Booking Ref.

Preview with fictional sample values

Hi Asha, this is a friendly reminder for your upcoming reservation for Executive Boardroom on 15 October 2026, 2:30 PM (Ref: RES-8921). Please arrive 5 minutes early. View booking details: https://example.com/bookings/8921

{{1}} → Asha
{{2}} → Executive Boardroom
{{3}} → 15 October 2026, 2:30 PM
{{4}} → RES-8921
{{5}} → https://example.com/bookings/8921

UtilityRestaurants

Dining table reservation reminder

Hi {{1}}, we look forward to hosting you for {{2}} on {{3}}! Your table is reserved under booking reference {{4}}. Review details or directions: {{5}}

Hospitality & Dining reminder. Map {{1}} to Contact Name, {{2}} to Table/Source, {{3}} to Start Date & Time, and {{4}} to Booking Ref. Schedule 2 to 4 hours before event.

Preview with fictional sample values

Hi Asha, we look forward to hosting you for Rooftop Terrace - Table 4 on 15 October 2026, 8:00 PM! Your table is reserved under booking reference TBL-1049. Review details or directions: https://example.com/reservations/1049

{{1}} → Asha
{{2}} → Rooftop Terrace - Table 4
{{3}} → 15 October 2026, 8:00 PM
{{4}} → TBL-1049
{{5}} → https://example.com/reservations/1049

UtilityHealthcare

Healthcare consultation reminder

Dear {{1}}, reminder for your medical consultation with {{2}} scheduled on {{3}}. Booking Reference: {{4}}. Please arrive 10 minutes early. View details: {{5}}

Compliant Healthcare utility alert. Keep diagnoses and medical specifics private. Map {{1}} to Name, {{2}} to Doctor, {{3}} to Start Date & Time, and {{4}} to Booking Ref.

Preview with fictional sample values

Dear Asha, reminder for your medical consultation with Dr. Meera Shah scheduled on 15 October 2026, 11:00 AM. Booking Reference: MED-4912. Please arrive 10 minutes early. View details: https://example.com/clinic/4912

{{1}} → Asha
{{2}} → Dr. Meera Shah
{{3}} → 15 October 2026, 11:00 AM
{{4}} → MED-4912
{{5}} → https://example.com/clinic/4912

UtilityAutomotive

Vehicle service reminder

Hello {{1}}, your vehicle service appointment for {{2}} is confirmed for {{3}}. Booking ID: {{4}}. Check service details: {{5}}

Automotive service reminder. Map {{1}} to Name, {{2}} to Service Bay, {{3}} to Start Date & Time, and {{4}} to Booking ID.

Preview with fictional sample values

Hello Asha, your vehicle service appointment for Bay 3 - Periodic Maintenance is confirmed for 15 October 2026, 9:30 AM. Booking ID: SRV-5510. Check service details: https://example.com/service/5510

{{1}} → Asha
{{2}} → Bay 3 - Periodic Maintenance
{{3}} → 15 October 2026, 9:30 AM
{{4}} → SRV-5510
{{5}} → https://example.com/service/5510

UtilityGeneral

Post-service feedback request

Hi {{1}}, thank you for visiting us today for {{2}} on {{3}}! We hope you had an exceptional experience. Share your feedback: {{4}}

Post-event follow-up rule. In Reminders, choose 'After event' with timing 1-2 hours or 1 day. Map {{1}} to Name, {{2}} to Source, and {{3}} to End Date.

Preview with fictional sample values

Hi Asha, thank you for visiting us today for General Consultation on 15 October 2026! We hope you had an exceptional experience. Share your feedback: https://example.com/feedback

{{1}} → Asha
{{2}} → General Consultation
{{3}} → 15 October 2026
{{4}} → https://example.com/feedback

MarketingMarketing Agencies

Client campaign offer

Hi {{1}}, {{2}} has an update selected for you: {{3}}. Explore the details here: {{4}}

Use only for recipients the client is permitted to contact and make the sender and destination unmistakably clear.

UtilityMarketing Agencies

Requested campaign follow-up

Hi {{1}}, thanks for your interest in {{2}}. Here are the details you requested: {{3}}

Use to fulfil a customer request; do not add unrelated promotion.

Service replyMarketing Agencies

Campaign response handoff

Thanks, {{1}}. The {{2}} team has received your message and will respond shortly.

Set an accurate response expectation and assign the conversation to an accountable team. Use as a reply in an open customer-service window; outside it, review approved-template requirements.

UtilityAutomotive Dealerships

Test-drive confirmation

Hi {{1}}, your test drive for {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep vehicle and location details accurate.

UtilityAutomotive Dealerships

Service appointment reminder

Hi {{1}}, a reminder about your {{2}} service appointment on {{3}} at {{4}}.

Use only for the customer’s scheduled service and avoid unnecessary promotional content.

MarketingAutomotive Dealerships

Vehicle update

Hi {{1}}, the {{2}} you asked about now has an update. View the latest details: {{3}}

Use only where your communication and consent process supports promotional vehicle updates.

UtilityeCommerce

Order confirmation

Hi {{1}}, we’ve received your order {{2}}. We’ll share the next update here once it is ready.

Use only after a customer places an order. Keep the message limited to the transaction.

UtilityeCommerce

Delivery update

Hi {{1}}, your order {{2}} is now {{3}}. Track the latest delivery update here: {{4}}

Use an accurate order status and a secure, customer-relevant tracking link.

MarketingeCommerce

New collection

Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}

Use only for an audience you are permitted to contact and make the destination clear.

UtilityReal Estate

Requested property update

Hi {{1}}, here are the latest details for the {{2}} property you asked about: {{3}}. Reply if you would like help with the next step.

Use only to answer an existing customer inquiry; do not add unrelated promotions.

UtilityReal Estate

Site visit reminder

Hi {{1}}, a reminder about your site visit for {{2}} on {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep details accurate.

MarketingReal Estate

Relevant property alert

Hi {{1}}, a new {{2}} property matching your stated interest is available. View details: {{3}}

Use only where your communication and consent process supports promotional property alerts.

UtilityEducation

Application update

Hi {{1}}, your application for {{2}} is now {{3}}. View the next required step here: {{4}}

Use only for the applicant’s active application and avoid including sensitive data.

UtilityEducation

Class or counseling reminder

Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply if you need assistance.

Use for an agreed academic or counseling appointment.

MarketingEducation

Course information request

Hi {{1}}, you asked about {{2}}. Explore the course details and upcoming intake information here: {{3}}

Use only in response to, or with permission for, course-related communication.

UtilityHealthcare Teams

Appointment reminder

Hi {{1}}, a reminder about your appointment on {{2}} at {{3}}. Reply if you need help with this booking.

Keep it non-clinical. Do not include diagnosis, treatment, test results, or other sensitive health information.

UtilityHealthcare Teams

Booking update

Hi {{1}}, your appointment booking reference {{2}} has been {{3}}. Contact {{4}} if you need assistance.

Use only operational information and follow your organization’s privacy and consent policy.

Service replyHealthcare Teams

Human support handoff

Thanks, {{1}}. Your request has been shared with our team. If this is urgent, please use {{2}}.

Define a safe escalation route. Do not position WhatsApp as an emergency or clinical-care channel. Use as a reply in an open customer-service window; outside it, review approved-template requirements.

UtilityTravel Businesses

Booking confirmation

Hi {{1}}, your booking {{2}} is confirmed for {{3}}. View your itinerary: {{4}}

Use only after a booking is completed and link to the customer’s secure itinerary.

UtilityTravel Businesses

Departure reminder

Hi {{1}}, a reminder about your {{2}} departure on {{3}}. Please review your itinerary before travel: {{4}}

Keep timing and itinerary details current; do not use this as a promotional message.

Service replyTravel Businesses

Travel support update

Hi {{1}}, we’ve received your request about {{2}}. Our travel support team will respond shortly.

Use accurate service expectations and provide a clear urgent-support route when needed. Use as a reply in an open customer-service window; outside it, review approved-template requirements.

MarketingD2C Brands

Back-in-stock alert

Hi {{1}}, {{2}} is back in stock. Shop it here before it sells out: {{3}}

Use only for customers who asked for or are eligible to receive brand updates.

UtilityD2C Brands

Order shipment update

Hi {{1}}, your order {{2}} has shipped. Track it here: {{3}}

Use order-specific information and keep the tracking destination secure.

MarketingD2C Brands

Reorder reminder

Hi {{1}}, it may be time to restock {{2}}. Reorder when it works for you: {{3}}

Use only if your retention program and customer permissions support the message.

UtilityJewellery Businesses

Showroom appointment confirmation

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and share only the details needed to attend.

UtilityJewellery Businesses

Custom order progress

Hi {{1}}, your custom order {{2}} is currently {{3}}. Our team will share the next update by {{4}}.

Use only for an existing order and provide a realistic next-update expectation.

MarketingJewellery Businesses

Collection preview

Hi {{1}}, we’ve selected new {{2}} pieces that may match your interest. View the collection: {{3}}

Use only where you have a valid, policy-compliant basis to send promotional jewellery updates.

UtilityFinancial Services & Fintech

Payment reminder

Hi {{1}}, a quick reminder that your payment of {{2}} for account {{3}} is due on {{4}}. Pay securely here: {{5}}

Use only for operational payment reminders. Never ask for passwords or OTPs in the message.

UtilityFinancial Services & Fintech

Application update

Hi {{1}}, your loan application {{2}} is currently under review. We will notify you once approved.

Keep the customer informed on their active application status without sharing sensitive financial details.

MarketingFinancial Services & Fintech

Pre-approved offer

Hi {{1}}, you are pre-approved for a credit limit upgrade of {{2}}. Tap below to claim your offer.

Use strictly for customers who have explicitly opted-in to promotional financial offers.

UtilityLogistics & Delivery

Out for delivery

Hi {{1}}, your package {{2}} is out for delivery today. Track your driver here: {{3}}

Send only on the actual day of delivery with accurate tracking links.

UtilityLogistics & Delivery

Delivery rescheduling

Hi {{1}}, we missed you! Please reply with a preferred time to reschedule the delivery for package {{2}}.

Provide clear instructions for the customer to easily rebook their slot.

UtilityLogistics & Delivery

Delivery confirmation

Hi {{1}}, your package {{2}} was successfully delivered at {{3}}. Thank you for using our service!

Use to confirm completion and optionally request feedback.

MarketingSaaS & Software

Onboarding tip

Hi {{1}}, welcome to {{2}}! To get started, check out this 2-minute video on setting up your first project: {{3}}

Ensure the user has opted-in during signup to receive onboarding communications via WhatsApp.

UtilitySaaS & Software

Subscription renewal

Hi {{1}}, your {{2}} subscription will renew automatically on {{3}}. Review your billing details here: {{4}}

Send as a courtesy reminder for upcoming charges to prevent disputes.

UtilitySaaS & Software

Downtime alert

Hi {{1}}, we are currently experiencing a brief service interruption with {{2}}. Check our status page for updates: {{3}}

Use only for critical service updates that directly impact the user.

UtilityHospitality & Hotels

Booking confirmation

Hi {{1}}, your stay at {{2}} is confirmed for {{3}} to {{4}}. We look forward to welcoming you! View details: {{5}}

Send immediately after booking. Include clear dates and property details.

UtilityHospitality & Hotels

Pre-arrival check-in

Hi {{1}}, your stay at {{2}} begins tomorrow! Skip the front desk queue by completing your digital check-in here: {{3}}

Ensure the link leads to a secure, mobile-friendly check-in portal.

MarketingHospitality & Hotels

Post-stay review request

Hi {{1}}, thank you for staying with us at {{2}}. If you enjoyed your visit, we would love a quick review here: {{3}}

Send shortly after checkout. Do not incentivize reviews if it violates third-party platform policies.

UtilityB2B Manufacturing

Order dispatched

Hi {{1}}, your bulk order {{2}} has been dispatched from our facility. Track your shipment here: {{3}}

Use only for accurate, real-time dispatch updates for B2B buyers.

MarketingB2B Manufacturing

New catalog release

Hi {{1}}, our Q3 product catalog is now available. Download the updated pricing sheet here: {{2}}

Send only to existing distributors or prospects who have opted-in to product updates.

UtilityB2B Manufacturing

Production delay alert

Hi {{1}}, please be advised that order {{2}} is experiencing a slight production delay. Revised completion date is {{3}}.

Communicate delays proactively to manage distributor expectations effectively.

MarketingNon-Profits & NGOs

Donation appeal

Hi {{1}}, our emergency relief fund needs your help today. A donation of {{2}} can provide {{3}}. Donate securely here: {{4}}

Ensure recipients have explicitly opted-in to fundraising communications.

UtilityNon-Profits & NGOs

Impact update

Hi {{1}}, thanks to your generous donation, we just completed the {{2}} project! See the impact you made here: {{3}}

Send to show transparency and build long-term donor trust.

UtilityNon-Profits & NGOs

Volunteer mobilization

Hi {{1}}, we urgently need volunteers for the {{2}} event this Saturday at {{3}}. Please reply YES to confirm your attendance.

Use targeted segmentation to only message volunteers in the relevant geographic area.

UtilityGyms & Fitness Centers

Class reminder

Hi {{1}}, your {{2}} class is scheduled for today at {{3}}. Please reply with CANCEL if you cannot make it.

Send a few hours before the class to reduce no-shows.

UtilityGyms & Fitness Centers

Membership renewal

Hi {{1}}, your gym membership expires in 3 days. Tap here to renew and keep your streak alive: {{2}}

Include a direct payment link to make renewals frictionless.

MarketingGyms & Fitness Centers

Personalized diet plan

Hi {{1}}, here is your updated weekly diet plan from your trainer! Download the PDF here: {{2}}

Send only to members who have opted-in for personal training communications.

UtilityRestaurants & Food Delivery

Order confirmation

Hi {{1}}, your order {{2}} has been confirmed and is being prepared! Track your delivery here: {{3}}

Send immediately after a direct food order is placed.

UtilityRestaurants & Food Delivery

Table reservation

Hi {{1}}, your table for {{2}} at {{3}} is confirmed. We look forward to hosting you!

Ensure dates and times are clear to prevent booking conflicts.

MarketingRestaurants & Food Delivery

Weekend special offer

Hi {{1}}, craving something special? Get 20% off all pizzas this weekend when you order directly through WhatsApp: {{2}}

Send targeted promotions to loyal customers to drive direct sales.

UtilityRecruitment & HR

Interview invite

Hi {{1}}, we would love to invite you for an interview for the {{2}} role. Please select a time that works for you: {{3}}

Include a direct calendar link (like Calendly) to streamline scheduling.

UtilityRecruitment & HR

Application update

Hi {{1}}, your application for {{2}} has been advanced to the next round! Our team will reach out shortly.

Keep candidates engaged and informed about their status instantly.

MarketingRecruitment & HR

New job alert

Hi {{1}}, a new {{2}} position just opened up that matches your profile. Tap here to apply: {{3}}

Use audience segmentation to only send relevant roles to suitable candidates.

UtilityLocal Services & Salons

Appointment reminder

Hi {{1}}, this is a reminder for your {{2}} appointment tomorrow at {{3}}. Please reply YES to confirm.

Send 24 hours in advance to dramatically reduce no-shows.

UtilityLocal Services & Salons

Service quote

Hi {{1}}, based on your request, the estimated cost for {{2}} is {{3}}. Let us know if you would like to proceed.

Provide clear, transparent pricing based on chatbot inputs.

MarketingLocal Services & Salons

Re-engagement offer

Hi {{1}}, it has been a while! Treat yourself to a {{2}} this week and get 15% off using this link: {{3}}

Send to clients who haven’t visited in a few months to drive repeat business.

UtilityEvents & Entertainment

Ticket delivery

Hi {{1}}, you are all set for {{2}}! Show this QR code at the entrance for quick access: {{3}}

Send immediately upon ticket purchase with clear entry instructions.

UtilityEvents & Entertainment

Event update

Hi {{1}}, please note that the doors for {{2}} will now open at {{3}}. See you there!

Use for urgent, time-sensitive operational updates.

MarketingEvents & Entertainment

Early bird access

Hi {{1}}, early bird tickets for {{2}} are now live exclusively for past attendees! Grab yours here: {{3}}

Send to past event attendees to drive early ticket sales.

UtilityEdTech & Online Creators

Webinar reminder

Hi {{1}}, we are going live in 15 minutes! Click here to join the masterclass on {{2}}: {{3}}

Send shortly before a live event to maximize attendance.

UtilityEdTech & Online Creators

Course enrollment

Hi {{1}}, welcome to {{2}}! Access your student dashboard and first module here: {{3}}

Send immediately after successful payment verification.

MarketingEdTech & Online Creators

Flash discount

Hi {{1}}, get 30% off the advanced {{2}} course this weekend only! Enroll securely here: {{3}}

Use strategically for upselling existing students to higher-tier programs.

UtilityAgriculture & AgriTech

Weather alert

Hi {{1}}, heavy rainfall is expected in {{2}} over the next 48 hours. Please take necessary precautions for your {{3}} crop.

Send hyper-localized alerts based on the farmer's registered pin code.

MarketingAgriculture & AgriTech

Mandi price update

Hi {{1}}, today's average price for {{2}} in your local market is {{3}}. View full details here: {{4}}

Provide daily value-driven information to maintain high engagement.

UtilityAgriculture & AgriTech

Input order confirmation

Hi {{1}}, your order for {{2}} has been confirmed and will be delivered by {{3}}.

Send standard ecommerce confirmations for seed or equipment purchases.

MarketingWholesale & B2B Trading

Daily price list

Hi {{1}}, our updated wholesale price list for {{2}} is attached. Reply to place your bulk order today.

Send daily or weekly to a dedicated segment of verified retailers.

UtilityWholesale & B2B Trading

Order confirmation

Hi {{1}}, your bulk order of {{2}} has been confirmed. Total amount due is {{3}}. View invoice: {{4}}

Send immediately after an order is logged to ensure accuracy.

UtilityWholesale & B2B Trading

Outstanding payment

Hi {{1}}, a gentle reminder that an amount of {{2}} is outstanding for invoice {{3}}. Please process the payment to avoid delays on your next order.

Automate polite reminders integrated directly with your accounting software.

UtilityGovernment & Public Services

Grievance ticket created

Hi {{1}}, your complaint regarding {{2}} has been registered. Ticket ID: {{3}}. We will update you once resolved.

Provide immediate confirmation when a citizen reports an issue.

UtilityGovernment & Public Services

Bill payment reminder

Hi {{1}}, your {{2}} bill of {{3}} is due on {{4}}. Pay securely here without any late fees: {{5}}

Send proactive reminders to improve public utility collection rates.

MarketingGovernment & Public Services

Public health alert

Important Update: A free {{1}} camp is being organized in your area on {{2}} at {{3}}. Please carry your ID.

Use broadcast messaging for critical community awareness campaigns.

Ready to adapt an example? Review the checklist

Authentication / OTP

Verification needs a dedicated format.

For sign-in, account verification, or a requested password reset, configure an authentication template instead of adapting marketing copy. Use the preset body, optional security recommendation, expiry setting, and a supported OTP button.

See Meta’s authentication example

Connect your authentication templates to WhatsApp and email OTP verification for a complete request-and-verify workflow.

Example configuration to discuss with your team

Purpose: User-requested sign-in verification
Code: A generated, single-use code supplied when sending
Security recommendation: Enable the supported security text
Expiry: Match the expiry configured in your verification system
Button: Copy code; review eligibility before using autofill

This is configuration guidance, not a message body to submit. Do not add promotional content or arbitrary help links to an authentication template.

Automated Reminders / Utility

Appointment & reservation alerts that cut no-shows.

Meta classifies appointment, dining, vehicle service, and consultation alerts as Utility templates. Utility messages carry the lowest Meta delivery rates and near-instant approval when formatted correctly without promotional offers.

In WACM, your reminder templates automatically connect to dynamic reservation variables: customer name, appointment start date & time, doctor/table source, and booking ID.

Explore Automated Reminders feature

Best practices for reminder templates

Keep it strictly utility: Never include coupon codes, discounts, or upsells in reminder templates. Promotional language will cause Meta to classify the template as Marketing.
Include essential context: Always include customer name, service or doctor name, full date & time with timezone, and booking reference.
Two-touch cadence: Set one rule 24 hours Before event (for confirmation/rescheduling) and a second rule 1–2 hours Before event (with directions/arrival instructions).
Automatic cleanup: When reservations are updated or cancelled in WACM, pending unsent reminders are pruned automatically so customers never receive outdated alerts.
Post-service feedback: Create an "After event" rule (e.g. 2 hours after end time) with a satisfaction rating or review link.

Before you submit or send

Choose the category for the actual message purpose. Promotions, upsells, and abandoned-checkout recovery should not be presented as transaction updates.
Replace every numbered variable with a realistic sample. Check names, dates, timezones, amounts, and URLs before submission and sending.
Confirm recipient permission and the relevant customer context. Honor opt-out requests; only say “Reply STOP” if your workflow actually handles it.
Configure buttons separately in the template builder. Check available button types and limits for the chosen category and account.
Submit the template in the correct language and review its final category and approval status. Example wording does not guarantee approval.
Test the message and the next step: destination link, opt-out, quick reply, automation, or human handoff. Monitor feedback after launch.

Continue with the setup guide or review WhatsApp messaging costs.

Put your templates to work

Turn your template collection into a bulk import.

Prepare multiple WhatsApp templates in the Excel sample, or reuse a JSON export from another WACM account. Preview messages, supply variable samples, rename selected templates and upload media headers before submitting for Meta approval.

Explore bulk template creation and import/export

Turn a draft into a working customer journey.

Bring one example to a free 15-minute demo. Review how templates, automation, and your team’s replies fit together.

Request a template workflow demo