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Use as a starting point, not a guarantee

WhatsApp message templates for real customer moments.

Every industry example shown on WACM is collected here, with button patterns your team can configure in the template builder. Meta determines final category and approval.

Plan your template workflow

Interactive elements available in WACM

Quick replies: guide a customer to a simple next response.

URL buttons: static or dynamic destinations for secure, relevant customer actions.

Call buttons: route a customer to an appropriate team number.

Copy-code buttons: make a promotion or offer code easy to copy.

Catalog and multi-product buttons: support eligible commerce journeys.

Flow and OTP buttons: start supported forms/flows or authentication experiences.

Template examples by customer moment and industry

Marketing

New collection announcement

Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}

Use only for relevant, policy-compliant recipients. Keep the offer and destination clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

Utility

Order update

Hi {{1}}, your order {{2}} has been {{3}}. Track the latest update here: {{4}}

Use to support a transaction the customer has already made; do not add promotional content.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Authentication

One-time verification code

Your verification code is {{1}}. It expires in {{2}} minutes. Do not share this code.

Use an approved authentication template format and only for the requested verification purpose.

Suggested interactive elements

  • • OTP: Copy code or one-tap autofill
  • • URL: Help centre (optional, if allowed)

Utility

Appointment reminder

Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply if you need help with this booking.

Keep it tied to the service or appointment the recipient requested.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Utility

Abandoned checkout reminder

Hi {{1}}, you left {{2}} in your cart. Complete your order here: {{3}}

Confirm category and policy treatment for your exact use case before submitting; do not assume a category.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Support

Human handoff confirmation

Thanks, {{1}}. Our support team has received your request about {{2}} and will respond as soon as possible.

Set accurate support expectations and create a clear human escalation path.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Marketing Agencies · Marketing

Client campaign offer

Hi {{1}}, {{2}} has an update selected for you: {{3}}. Explore the details here: {{4}}

Use only for recipients the client is permitted to contact and make the sender and destination unmistakably clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Marketing Agencies · Utility

Requested campaign follow-up

Hi {{1}}, thanks for your interest in {{2}}. Here are the details you requested: {{3}}

Use to fulfil a customer request; do not add unrelated promotion.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Marketing Agencies · Support

Campaign response handoff

Thanks, {{1}}. The {{2}} team has received your message and will respond shortly.

Set an accurate response expectation and assign the conversation to an accountable team.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Automotive Dealerships · Utility

Test-drive confirmation

Hi {{1}}, your test drive for {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep vehicle and location details accurate.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Automotive Dealerships · Utility

Service appointment reminder

Hi {{1}}, a reminder about your {{2}} service appointment on {{3}} at {{4}}.

Use only for the customer’s scheduled service and avoid unnecessary promotional content.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Automotive Dealerships · Marketing

Vehicle update

Hi {{1}}, the {{2}} you asked about now has an update. View the latest details: {{3}}

Use only where your communication and consent process supports promotional vehicle updates.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for eCommerce · Utility

Order confirmation

Hi {{1}}, we’ve received your order {{2}}. We’ll share the next update here once it is ready.

Use only after a customer places an order. Keep the message limited to the transaction.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for eCommerce · Utility

Delivery update

Hi {{1}}, your order {{2}} is now {{3}}. Track the latest delivery update here: {{4}}

Use an accurate order status and a secure, customer-relevant tracking link.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for eCommerce · Marketing

New collection

Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}

Use only for an audience you are permitted to contact and make the destination clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp CRM for Real Estate · Utility

Requested property update

Hi {{1}}, here are the latest details for the {{2}} property you asked about: {{3}}. Reply if you would like help with the next step.

Use only to answer an existing customer inquiry; do not add unrelated promotions.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for Real Estate · Utility

Site visit reminder

Hi {{1}}, a reminder about your site visit for {{2}} on {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep details accurate.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for Real Estate · Marketing

Relevant property alert

Hi {{1}}, a new {{2}} property matching your stated interest is available. View details: {{3}}

Use only where your communication and consent process supports promotional property alerts.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Education · Utility

Application update

Hi {{1}}, your application for {{2}} is now {{3}}. View the next required step here: {{4}}

Use only for the applicant’s active application and avoid including sensitive data.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Education · Utility

Class or counseling reminder

Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply if you need assistance.

Use for an agreed academic or counseling appointment.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Education · Marketing

Course information request

Hi {{1}}, you asked about {{2}}. Explore the course details and upcoming intake information here: {{3}}

Use only in response to, or with permission for, course-related communication.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Healthcare Teams · Utility

Appointment reminder

Hi {{1}}, a reminder about your appointment on {{2}} at {{3}}. Reply if you need help with this booking.

Keep it non-clinical. Do not include diagnosis, treatment, test results, or other sensitive health information.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Healthcare Teams · Utility

Booking update

Hi {{1}}, your appointment booking reference {{2}} has been {{3}}. Contact {{4}} if you need assistance.

Use only operational information and follow your organization’s privacy and consent policy.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Healthcare Teams · Support

Human support handoff

Thanks, {{1}}. Your request has been shared with our team. If this is urgent, please use {{2}}.

Define a safe escalation route. Do not position WhatsApp as an emergency or clinical-care channel.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Travel Businesses · Utility

Booking confirmation

Hi {{1}}, your booking {{2}} is confirmed for {{3}}. View your itinerary: {{4}}

Use only after a booking is completed and link to the customer’s secure itinerary.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Travel Businesses · Utility

Departure reminder

Hi {{1}}, a reminder about your {{2}} departure on {{3}}. Please review your itinerary before travel: {{4}}

Keep timing and itinerary details current; do not use this as a promotional message.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Travel Businesses · Support

Travel support update

Hi {{1}}, we’ve received your request about {{2}}. Our travel support team will respond shortly.

Use accurate service expectations and provide a clear urgent-support route when needed.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for D2C Brands · Marketing

Back-in-stock alert

Hi {{1}}, {{2}} is back in stock. Shop it here before it sells out: {{3}}

Use only for customers who asked for or are eligible to receive brand updates.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for D2C Brands · Utility

Order shipment update

Hi {{1}}, your order {{2}} has shipped. Track it here: {{3}}

Use order-specific information and keep the tracking destination secure.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for D2C Brands · Marketing

Reorder reminder

Hi {{1}}, it may be time to restock {{2}}. Reorder when it works for you: {{3}}

Use only if your retention program and customer permissions support the message.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Jewellery Businesses · Utility

Showroom appointment confirmation

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and share only the details needed to attend.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Jewellery Businesses · Utility

Custom order progress

Hi {{1}}, your custom order {{2}} is currently {{3}}. Our team will share the next update by {{4}}.

Use only for an existing order and provide a realistic next-update expectation.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Jewellery Businesses · Marketing

Collection preview

Hi {{1}}, we’ve selected new {{2}} pieces that may match your interest. View the collection: {{3}}

Use only where you have a valid, policy-compliant basis to send promotional jewellery updates.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

Before you submit a template

  1. 01Choose the category that matches the message’s actual purpose—do not disguise promotional content as an operational update.
  2. 02Use clear variables and test every personalization value, link, phone number, code, catalog, or flow destination.
  3. 03Make sure the recipient context and your communication approach meet current WhatsApp and legal requirements.
  4. 04Plan the conversation that follows: quick reply, URL, call escalation, agent handoff, or automated next step.