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Use as a starting point, not a guarantee

WhatsApp message templates for real customer moments.

Every industry example shown on WACM is collected here, with button patterns your team can configure in the template builder. Meta determines final category and approval.

Plan your template workflow

Interactive elements available in WACM

Quick replies: guide a customer to a simple next response.

URL buttons: static or dynamic destinations for secure, relevant customer actions.

Call buttons: route a customer to an appropriate team number.

Copy-code buttons: make a promotion or offer code easy to copy.

Catalog and multi-product buttons: support eligible commerce journeys.

Flow and OTP buttons: start supported forms/flows or authentication experiences.

Template examples by customer moment and industry

Marketing

New collection announcement

Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}

Use only for relevant, policy-compliant recipients. Keep the offer and destination clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

Utility

Order update

Hi {{1}}, your order {{2}} has been {{3}}. Track the latest update here: {{4}}

Use to support a transaction the customer has already made; do not add promotional content.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Authentication

One-time verification code

Your verification code is {{1}}. It expires in {{2}} minutes. Do not share this code.

Use an approved authentication template format and only for the requested verification purpose.

Suggested interactive elements

  • • OTP: Copy code or one-tap autofill
  • • URL: Help centre (optional, if allowed)

Utility

Appointment reminder

Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply if you need help with this booking.

Keep it tied to the service or appointment the recipient requested.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Utility

Abandoned checkout reminder

Hi {{1}}, you left {{2}} in your cart. Complete your order here: {{3}}

Confirm category and policy treatment for your exact use case before submitting; do not assume a category.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

Support

Human handoff confirmation

Thanks, {{1}}. Our support team has received your request about {{2}} and will respond as soon as possible.

Set accurate support expectations and create a clear human escalation path.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Marketing Agencies · Marketing

Client campaign offer

Hi {{1}}, {{2}} has an update selected for you: {{3}}. Explore the details here: {{4}}

Use only for recipients the client is permitted to contact and make the sender and destination unmistakably clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Marketing Agencies · Utility

Requested campaign follow-up

Hi {{1}}, thanks for your interest in {{2}}. Here are the details you requested: {{3}}

Use to fulfil a customer request; do not add unrelated promotion.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Marketing Agencies · Support

Campaign response handoff

Thanks, {{1}}. The {{2}} team has received your message and will respond shortly.

Set an accurate response expectation and assign the conversation to an accountable team.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Automotive Dealerships · Utility

Test-drive confirmation

Hi {{1}}, your test drive for {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep vehicle and location details accurate.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Automotive Dealerships · Utility

Service appointment reminder

Hi {{1}}, a reminder about your {{2}} service appointment on {{3}} at {{4}}.

Use only for the customer’s scheduled service and avoid unnecessary promotional content.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Automotive Dealerships · Marketing

Vehicle update

Hi {{1}}, the {{2}} you asked about now has an update. View the latest details: {{3}}

Use only where your communication and consent process supports promotional vehicle updates.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for eCommerce · Utility

Order confirmation

Hi {{1}}, we’ve received your order {{2}}. We’ll share the next update here once it is ready.

Use only after a customer places an order. Keep the message limited to the transaction.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for eCommerce · Utility

Delivery update

Hi {{1}}, your order {{2}} is now {{3}}. Track the latest delivery update here: {{4}}

Use an accurate order status and a secure, customer-relevant tracking link.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for eCommerce · Marketing

New collection

Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}

Use only for an audience you are permitted to contact and make the destination clear.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp CRM for Real Estate · Utility

Requested property update

Hi {{1}}, here are the latest details for the {{2}} property you asked about: {{3}}. Reply if you would like help with the next step.

Use only to answer an existing customer inquiry; do not add unrelated promotions.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for Real Estate · Utility

Site visit reminder

Hi {{1}}, a reminder about your site visit for {{2}} on {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and keep details accurate.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for Real Estate · Marketing

Relevant property alert

Hi {{1}}, a new {{2}} property matching your stated interest is available. View details: {{3}}

Use only where your communication and consent process supports promotional property alerts.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Education · Utility

Application update

Hi {{1}}, your application for {{2}} is now {{3}}. View the next required step here: {{4}}

Use only for the applicant’s active application and avoid including sensitive data.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Education · Utility

Class or counseling reminder

Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply if you need assistance.

Use for an agreed academic or counseling appointment.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Education · Marketing

Course information request

Hi {{1}}, you asked about {{2}}. Explore the course details and upcoming intake information here: {{3}}

Use only in response to, or with permission for, course-related communication.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Healthcare Teams · Utility

Appointment reminder

Hi {{1}}, a reminder about your appointment on {{2}} at {{3}}. Reply if you need help with this booking.

Keep it non-clinical. Do not include diagnosis, treatment, test results, or other sensitive health information.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Healthcare Teams · Utility

Booking update

Hi {{1}}, your appointment booking reference {{2}} has been {{3}}. Contact {{4}} if you need assistance.

Use only operational information and follow your organization’s privacy and consent policy.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Healthcare Teams · Support

Human support handoff

Thanks, {{1}}. Your request has been shared with our team. If this is urgent, please use {{2}}.

Define a safe escalation route. Do not position WhatsApp as an emergency or clinical-care channel.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for Travel Businesses · Utility

Booking confirmation

Hi {{1}}, your booking {{2}} is confirmed for {{3}}. View your itinerary: {{4}}

Use only after a booking is completed and link to the customer’s secure itinerary.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Travel Businesses · Utility

Departure reminder

Hi {{1}}, a reminder about your {{2}} departure on {{3}}. Please review your itinerary before travel: {{4}}

Keep timing and itinerary details current; do not use this as a promotional message.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Travel Businesses · Support

Travel support update

Hi {{1}}, we’ve received your request about {{2}}. Our travel support team will respond shortly.

Use accurate service expectations and provide a clear urgent-support route when needed.

Suggested interactive elements

  • • QUICK_REPLY: “I still need help”
  • • PHONE_NUMBER: Call support

WhatsApp for D2C Brands · Marketing

Back-in-stock alert

Hi {{1}}, {{2}} is back in stock. Shop it here before it sells out: {{3}}

Use only for customers who asked for or are eligible to receive brand updates.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for D2C Brands · Utility

Order shipment update

Hi {{1}}, your order {{2}} has shipped. Track it here: {{3}}

Use order-specific information and keep the tracking destination secure.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for D2C Brands · Marketing

Reorder reminder

Hi {{1}}, it may be time to restock {{2}}. Reorder when it works for you: {{3}}

Use only if your retention program and customer permissions support the message.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Jewellery Businesses · Utility

Showroom appointment confirmation

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Reply if you need to reschedule.

Use for a confirmed or requested appointment and share only the details needed to attend.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Jewellery Businesses · Utility

Custom order progress

Hi {{1}}, your custom order {{2}} is currently {{3}}. Our team will share the next update by {{4}}.

Use only for an existing order and provide a realistic next-update expectation.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Jewellery Businesses · Marketing

Collection preview

Hi {{1}}, we’ve selected new {{2}} pieces that may match your interest. View the collection: {{3}}

Use only where you have a valid, policy-compliant basis to send promotional jewellery updates.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Financial Services & Fintech · Utility

Payment reminder

Hi {{1}}, a quick reminder that your payment of {{2}} for account {{3}} is due on {{4}}. Pay securely here: {{5}}

Use only for operational payment reminders. Never ask for passwords or OTPs in the message.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Financial Services & Fintech · Utility

Application update

Hi {{1}}, your loan application {{2}} is currently under review. We will notify you once approved.

Keep the customer informed on their active application status without sharing sensitive financial details.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Financial Services & Fintech · Marketing

Pre-approved offer

Hi {{1}}, you are pre-approved for a credit limit upgrade of {{2}}. Tap below to claim your offer.

Use strictly for customers who have explicitly opted-in to promotional financial offers.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Logistics & Delivery · Utility

Out for delivery

Hi {{1}}, your package {{2}} is out for delivery today. Track your driver here: {{3}}

Send only on the actual day of delivery with accurate tracking links.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Logistics & Delivery · Utility

Delivery rescheduling

Hi {{1}}, we missed you! Please reply with a preferred time to reschedule the delivery for package {{2}}.

Provide clear instructions for the customer to easily rebook their slot.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Logistics & Delivery · Utility

Delivery confirmation

Hi {{1}}, your package {{2}} was successfully delivered at {{3}}. Thank you for using our service!

Use to confirm completion and optionally request feedback.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for SaaS & Software · Marketing

Onboarding tip

Hi {{1}}, welcome to {{2}}! To get started, check out this 2-minute video on setting up your first project: {{3}}

Ensure the user has opted-in during signup to receive onboarding communications via WhatsApp.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp CRM for SaaS & Software · Utility

Subscription renewal

Hi {{1}}, your {{2}} subscription will renew automatically on {{3}}. Review your billing details here: {{4}}

Send as a courtesy reminder for upcoming charges to prevent disputes.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp CRM for SaaS & Software · Utility

Downtime alert

Hi {{1}}, we are currently experiencing a brief service interruption with {{2}}. Check our status page for updates: {{3}}

Use only for critical service updates that directly impact the user.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Hospitality & Hotels · Utility

Booking confirmation

Hi {{1}}, your stay at {{2}} is confirmed for {{3}} to {{4}}. We look forward to welcoming you! View details: {{5}}

Send immediately after booking. Include clear dates and property details.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Hospitality & Hotels · Utility

Pre-arrival check-in

Hi {{1}}, your stay at {{2}} begins tomorrow! Skip the front desk queue by completing your digital check-in here: {{3}}

Ensure the link leads to a secure, mobile-friendly check-in portal.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Hospitality & Hotels · Marketing

Post-stay review request

Hi {{1}}, thank you for staying with us at {{2}}. If you enjoyed your visit, we would love a quick review here: {{3}}

Send shortly after checkout. Do not incentivize reviews if it violates third-party platform policies.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for B2B Manufacturing · Utility

Order dispatched

Hi {{1}}, your bulk order {{2}} has been dispatched from our facility. Track your shipment here: {{3}}

Use only for accurate, real-time dispatch updates for B2B buyers.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for B2B Manufacturing · Marketing

New catalog release

Hi {{1}}, our Q3 product catalog is now available. Download the updated pricing sheet here: {{2}}

Send only to existing distributors or prospects who have opted-in to product updates.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for B2B Manufacturing · Utility

Production delay alert

Hi {{1}}, please be advised that order {{2}} is experiencing a slight production delay. Revised completion date is {{3}}.

Communicate delays proactively to manage distributor expectations effectively.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Non-Profits & NGOs · Marketing

Donation appeal

Hi {{1}}, our emergency relief fund needs your help today. A donation of {{2}} can provide {{3}}. Donate securely here: {{4}}

Ensure recipients have explicitly opted-in to fundraising communications.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Non-Profits & NGOs · Utility

Impact update

Hi {{1}}, thanks to your generous donation, we just completed the {{2}} project! See the impact you made here: {{3}}

Send to show transparency and build long-term donor trust.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Non-Profits & NGOs · Utility

Volunteer mobilization

Hi {{1}}, we urgently need volunteers for the {{2}} event this Saturday at {{3}}. Please reply YES to confirm your attendance.

Use targeted segmentation to only message volunteers in the relevant geographic area.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Gyms & Fitness Centers · Utility

Class reminder

Hi {{1}}, your {{2}} class is scheduled for today at {{3}}. Please reply with CANCEL if you cannot make it.

Send a few hours before the class to reduce no-shows.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Gyms & Fitness Centers · Utility

Membership renewal

Hi {{1}}, your gym membership expires in 3 days. Tap here to renew and keep your streak alive: {{2}}

Include a direct payment link to make renewals frictionless.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Gyms & Fitness Centers · Marketing

Personalized diet plan

Hi {{1}}, here is your updated weekly diet plan from your trainer! Download the PDF here: {{2}}

Send only to members who have opted-in for personal training communications.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Restaurants & Food Delivery · Utility

Order confirmation

Hi {{1}}, your order {{2}} has been confirmed and is being prepared! Track your delivery here: {{3}}

Send immediately after a direct food order is placed.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Restaurants & Food Delivery · Utility

Table reservation

Hi {{1}}, your table for {{2}} at {{3}} is confirmed. We look forward to hosting you!

Ensure dates and times are clear to prevent booking conflicts.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Restaurants & Food Delivery · Marketing

Weekend special offer

Hi {{1}}, craving something special? Get 20% off all pizzas this weekend when you order directly through WhatsApp: {{2}}

Send targeted promotions to loyal customers to drive direct sales.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Recruitment & HR · Utility

Interview invite

Hi {{1}}, we would love to invite you for an interview for the {{2}} role. Please select a time that works for you: {{3}}

Include a direct calendar link (like Calendly) to streamline scheduling.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Recruitment & HR · Utility

Application update

Hi {{1}}, your application for {{2}} has been advanced to the next round! Our team will reach out shortly.

Keep candidates engaged and informed about their status instantly.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Recruitment & HR · Marketing

New job alert

Hi {{1}}, a new {{2}} position just opened up that matches your profile. Tap here to apply: {{3}}

Use audience segmentation to only send relevant roles to suitable candidates.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Local Services & Salons · Utility

Appointment reminder

Hi {{1}}, this is a reminder for your {{2}} appointment tomorrow at {{3}}. Please reply YES to confirm.

Send 24 hours in advance to dramatically reduce no-shows.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Local Services & Salons · Utility

Service quote

Hi {{1}}, based on your request, the estimated cost for {{2}} is {{3}}. Let us know if you would like to proceed.

Provide clear, transparent pricing based on chatbot inputs.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Local Services & Salons · Marketing

Re-engagement offer

Hi {{1}}, it has been a while! Treat yourself to a {{2}} this week and get 15% off using this link: {{3}}

Send to clients who haven’t visited in a few months to drive repeat business.

Suggested interactive elements

  • • URL: View offer or collection
  • • COPY_CODE: Copy offer code

WhatsApp for Events & Entertainment · Utility

Ticket delivery

Hi {{1}}, you are all set for {{2}}! Show this QR code at the entrance for quick access: {{3}}

Send immediately upon ticket purchase with clear entry instructions.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Events & Entertainment · Utility

Event update

Hi {{1}}, please note that the doors for {{2}} will now open at {{3}}. See you there!

Use for urgent, time-sensitive operational updates.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Events & Entertainment · Marketing

Early bird access

Hi {{1}}, early bird tickets for {{2}} are now live exclusively for past attendees! Grab yours here: {{3}}

Send to past event attendees to drive early ticket sales.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for EdTech & Online Creators · Utility

Webinar reminder

Hi {{1}}, we are going live in 15 minutes! Click here to join the masterclass on {{2}}: {{3}}

Send shortly before a live event to maximize attendance.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for EdTech & Online Creators · Utility

Course enrollment

Hi {{1}}, welcome to {{2}}! Access your student dashboard and first module here: {{3}}

Send immediately after successful payment verification.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for EdTech & Online Creators · Marketing

Flash discount

Hi {{1}}, get 30% off the advanced {{2}} course this weekend only! Enroll securely here: {{3}}

Use strategically for upselling existing students to higher-tier programs.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Agriculture & AgriTech · Utility

Weather alert

Hi {{1}}, heavy rainfall is expected in {{2}} over the next 48 hours. Please take necessary precautions for your {{3}} crop.

Send hyper-localized alerts based on the farmer's registered pin code.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Agriculture & AgriTech · Marketing

Mandi price update

Hi {{1}}, today's average price for {{2}} in your local market is {{3}}. View full details here: {{4}}

Provide daily value-driven information to maintain high engagement.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Agriculture & AgriTech · Utility

Input order confirmation

Hi {{1}}, your order for {{2}} has been confirmed and will be delivered by {{3}}.

Send standard ecommerce confirmations for seed or equipment purchases.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Wholesale & B2B Trading · Marketing

Daily price list

Hi {{1}}, our updated wholesale price list for {{2}} is attached. Reply to place your bulk order today.

Send daily or weekly to a dedicated segment of verified retailers.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

WhatsApp for Wholesale & B2B Trading · Utility

Order confirmation

Hi {{1}}, your bulk order of {{2}} has been confirmed. Total amount due is {{3}}. View invoice: {{4}}

Send immediately after an order is logged to ensure accuracy.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Wholesale & B2B Trading · Utility

Outstanding payment

Hi {{1}}, a gentle reminder that an amount of {{2}} is outstanding for invoice {{3}}. Please process the payment to avoid delays on your next order.

Automate polite reminders integrated directly with your accounting software.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Government & Public Services · Utility

Grievance ticket created

Hi {{1}}, your complaint regarding {{2}} has been registered. Ticket ID: {{3}}. We will update you once resolved.

Provide immediate confirmation when a citizen reports an issue.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Government & Public Services · Utility

Bill payment reminder

Hi {{1}}, your {{2}} bill of {{3}} is due on {{4}}. Pay securely here without any late fees: {{5}}

Send proactive reminders to improve public utility collection rates.

Suggested interactive elements

  • • URL: View secure update
  • • PHONE_NUMBER: Contact support

WhatsApp for Government & Public Services · Marketing

Public health alert

Important Update: A free {{1}} camp is being organized in your area on {{2}} at {{3}}. Please carry your ID.

Use broadcast messaging for critical community awareness campaigns.

Suggested interactive elements

  • • URL: View details
  • • QUICK_REPLY: “Show me more”

Before you submit a template

  1. 01Choose the category that matches the message’s actual purpose—do not disguise promotional content as an operational update.
  2. 02Use clear variables and test every personalization value, link, phone number, code, catalog, or flow destination.
  3. 03Make sure the recipient context and your communication approach meet current WhatsApp and legal requirements.
  4. 04Plan the conversation that follows: quick reply, URL, call escalation, agent handoff, or automated next step.