For marketing teams
Plan WhatsApp campaigns your audience can act on.
Give your marketing team one workspace for campaign audiences, approved message templates, campaign delivery reporting, and follow-up workflows.
What your team can do
- Create audience groups around customer data and campaign goals.
- Use approved WhatsApp templates and personalize supported variables.
- Review sent, delivered, and read activity to improve the next campaign.
A practical workflow
How to get started
Start with one focused customer moment, configure the workflow, and test it before rollout.
- 01
Prepare the audience
Import contacts, organize groups, and use available fields to define the campaign audience.
- 02
Create the campaign
Choose an approved template, map supported variables, and confirm the message before sending.
- 03
Learn and follow up
Review delivery activity and route replies into the team inbox or an automation flow.
Relevant capabilities
Explore the features behind this solution
Frequently asked questions
Can I send a WhatsApp marketing campaign from WACM?
WACM includes bulk messaging and campaign workflows. Outbound messages must follow WhatsApp and Meta requirements, including use of approved templates where applicable.
How do I target a specific WhatsApp audience?
Use available contact data, groups, tags, and custom fields to organize contacts before choosing the audience for a campaign.
Can campaign replies be handled by my team?
Yes. Teams can use the shared inbox and automation workflows to manage replies after a campaign is sent.
See the right WhatsApp workflow for your business.
Book a conversation with the WACM team to review your current process and the features that support it.
Book a free demo