Product discovery
Guide customers to products using supported catalog and commerce workflows.
← All industries
For online stores
Make every WhatsApp conversation easier to shop from.
Connect product discovery, order updates, customer questions, and payment workflows in a WhatsApp experience that fits how your store already sells.
Built around your team’s needs
- Answer product and order questions without losing chat context.
- Keep shoppers informed from product discovery through order updates.
- Give the team a clear handoff when an automated journey needs help.
Practical workflows
Start with the customer moments that matter
Order and payment follow-up
Use automated messages and lifecycle steps to support order status and payment-related conversations.
Customer support
Route questions into a shared inbox when customers need a human response.
Relevant WACM capabilities
Features to explore for eCommerce
Ready-to-adapt message examples
Templates for common eCommerce moments
Adapt these examples to your real customer context. Meta determines final category and approval status; use only messages your recipients can appropriately receive.
Suggested use: Utility
Order confirmation
Hi {{1}}, we’ve received your order {{2}}. We’ll share the next update here once it is ready.Use only after a customer places an order. Keep the message limited to the transaction.
Suggested use: Utility
Delivery update
Hi {{1}}, your order {{2}} is now {{3}}. Track the latest delivery update here: {{4}}Use an accurate order status and a secure, customer-relevant tracking link.
Suggested use: Marketing
New collection
Hi {{1}}, our {{2}} collection is now available. Explore the styles selected for {{3}}: {{4}}Use only for an audience you are permitted to contact and make the destination clear.
Implementation discussion
What to validate in your ecommerce demo
- How your product catalog and order workflow fit the available commerce capabilities.
- Which customer updates can be automated and when a human handoff is needed.
- How your existing store, payments, and support processes connect.
Frequently asked questions
Can customers browse products through WhatsApp?
WACM includes ecommerce storefront and commerce capabilities for supported product-discovery workflows. Review the setup needed for your catalog during a demo.
Can WACM help with order updates?
You can use automation and customer journey workflows for relevant order communications. The exact workflow depends on your store and integrations.
Does WACM work with Shopify or WooCommerce?
WACM provides documentation for Shopify and WooCommerce integrations. Confirm the intended use case and configuration with the implementation team.
See the right WhatsApp workflow for your business.
Book a conversation with the WACM team to review your current process and the features that support it.
Book a free demo