Prepare the campaign
Organize audience data, approved content, and the intended customer action before launch.
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For agency teams
Give every client campaign a clearer path from message to conversation.
Help agency teams plan campaigns, organize audiences, coordinate replies, and connect WhatsApp activity to the client journey without losing ownership or context.
Built around your team’s needs
- Keep campaign audiences, templates, approvals, and client context organized.
- Route campaign responses to the right client or agency team member.
- Create repeatable workflows without treating every campaign as a manual process.
Practical workflows
Start with the customer moments that matter
Manage campaign responses
Use the team inbox and defined handoffs so leads and support queries reach the right owner.
Improve the next campaign
Review available campaign activity and use the learning to refine audience, message, and follow-up.
Relevant WACM capabilities
Features to explore for Marketing Agencies
Ready-to-adapt message examples
Templates for common Marketing Agencies moments
Adapt these examples to your real customer context. Meta determines final category and approval status; use only messages your recipients can appropriately receive.
Suggested use: Marketing
Client campaign offer
Hi {{1}}, {{2}} has an update selected for you: {{3}}. Explore the details here: {{4}}Use only for recipients the client is permitted to contact and make the sender and destination unmistakably clear.
Suggested use: Utility
Requested campaign follow-up
Hi {{1}}, thanks for your interest in {{2}}. Here are the details you requested: {{3}}Use to fulfil a customer request; do not add unrelated promotion.
Suggested use: Support
Campaign response handoff
Thanks, {{1}}. The {{2}} team has received your message and will respond shortly.Set an accurate response expectation and assign the conversation to an accountable team.
Implementation discussion
What to align with each client
- The audience, consent approach, message purpose, and approval process.
- Who owns replies and how leads are handed off after the campaign.
- The campaign metrics and follow-up actions that matter to the client.
Frequently asked questions
Can agencies manage WhatsApp campaign workflows?
WACM includes campaign, audience, team inbox, and automation capabilities that can be configured around an agency’s client process.
Can campaign replies go to a client team?
Use the shared inbox and defined assignment rules to create a clear handoff process for campaign responses.
How should agencies start?
Begin with one client use case, document audience and approval requirements, test the workflow, and confirm who owns every customer response.
See the right WhatsApp workflow for your business.
Book a conversation with the WACM team to review your current process and the features that support it.
Book a free demo